Built By Someone Who’s Actually Sat Across From Toronto Trades Owners

Malik spent three years working hands-on with more than 100 businesses across Toronto and the GTA, long before Visarrow existed as a name: electricians, plumbers, roofers, scrap car removal companies, custom door manufacturers, the trades that keep this city running. That work happened one business at a time, not through a templated onboarding process, which is why Visarrow’s approach still starts with a real conversation instead of a generic package.

Along the way, the same pattern kept showing up: a trade business owner who had already paid a marketing agency real money and had nothing to show for it, or a Google Business Profile that vanished overnight with no explanation. Local SEO used to mean ranking in Google’s organic results and the map pack. It doesn’t anymore. Local customers now ask ChatGPT and Gemini for recommendations before they ever open Google Maps, and most agencies haven’t caught up.

Visarrow exists to close that gap: local search and AI search, built together from day one, for a niche most agencies treat as an afterthought. That work is led by Malik and backed by a team of 20+ specialists, growing right alongside the businesses we take on.