Built By Someone Who’s Actually Sat Across From Toronto Trades Owners

Malik spent three years working hands-on with more than 100 businesses across Toronto and the GTA, long before Visarrow existed as a name: electricians, plumbers, roofers, scrap car removal companies, custom door manufacturers, the trades that keep this city running. That work happened one business at a time, not through a templated onboarding process, which is why Visarrow’s approach still starts with a real conversation instead of a generic package.

Local SEO used to mean ranking in Google’s organic results and the map pack. It doesn’t anymore. Local customers now ask ChatGPT and Gemini for recommendations before they ever open Google Maps, and most agencies haven’t caught up. Visarrow exists to close that gap: local search and AI search, built together from day one.

Ubaid is Visarrow’s co-founder and its Google Business Profile specialist. He has one year of hands-on experience focused on GMB optimization: the work that decides whether a local business shows up on Google Maps when someone nearby searches for what it does.

That covers the full profile: getting a listing verified, choosing the right categories, keeping it active with posts and answered questions, and knowing what to do when a profile is suspended or suddenly drops. Paired with Malik’s local search and AI search work, it gives every client both sides of local visibility: the map listing and the website behind it.